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Chapter 1. Why Is Search Engine Advertis... > It's Quick, Easy, and Inexpensive to...

It's Quick, Easy, and Inexpensive to Generate New Business

I don't know about you, but before I invest any money into a new marketing program I want to know about the potential return on investment (ROI). It helps me to hear success stories during my marketing efforts; I spot ideas to improve my results. It's also inspiring. That being said, you may be happy to know there are many examples throughout this book of how companies are achieving success from search engine advertising.

As the new media director for a direct response television agency, I witnessed immediately how profitable search engine advertising can be. A handful of the agency's clients sold “As Seen on TV” products. As soon as the latest products appeared in television commercials, I marketed them on search engines, directing shoppers to the clients' web sites.


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