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Chapter 10. Web Site Optimization > Keyword Density and Rankings

Keyword Density and Rankings

Outranking competing pages isn't limited to where you place keywords on your page; it's also about how many times those terms are used. The relationship of a keyword phrase to the total number of words on a page equals a keyword density number.

Don't assume that a higher keyword density is always better. A page that uses all 500 words of copy to repeat “crystals” over and over again will be penalized. A 100% keyword density for one phrase is useless to a human visitor; search engines notice this, too.


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