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Chapter 18. Web Analytics > Challenges of Web Analytics

Challenges of Web Analytics

One of the initial challenges of web analytics is figuring out which web analytics vendor, and version of their solution, to choose. Beyond that, the detailed data on search engine marketing is great, but site statistical products or services don't compare to tools that specifically manage and track paid listings.

No Management of Paid Listings

Web analytics outperforms several other ROI solutions by tracking detailed traffic and revenue data from search engine marketing. Yet it falls short when it comes to the management of paid listings. Let's look at GO TOAST's summary benefits for their basic product, BidManager:


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