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Chapter 18. Web Analytics > Advantages of Web Analytics

Advantages of Web Analytics

Web analytics comes close to being the top choice for a paid listing ROI tracking solution. Because it's critical for assessing all Internet marketing efforts, web analytics may become part of your marketing foundation even before you give it extra points for the search engine advertising component.

Data That Improves Site Conversions

Without web analytics, marketers are clueless about how their site serves, or doesn't serve, their site visitors. This information is the Holy Grail of understanding online customers.


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