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Chapter 21. Watch Out for Click Fraud > Deter Fraudulent Clickers

Deter Fraudulent Clickers

My favorite part of the WhosClickingWho? service is the ClickMinder pop-up that appears on the computer screens of people who have clicked five times from a PPC search engine (see Figure 21.2). Although you can customize the warning message, start with polite copy. Many web users aren't aware that sponsored listings are ads. The click-happy consumers are simply checking out your business a few times before buying. Instead of bookmarking your site, a percentage of them return to search engines to find your site again. They don't know you're charged for their clicks on your ad listings.

Figure 21.2. Sample pop-up message offered by WhosClickingWho? to deter repeat click activity from the same person.



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