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Go to Your Target Market

Amazon.com, eBay, and The National Gardening Association represent a miniscule portion of the vertical market search engines available. Marketers have hundreds, if not thousands, of content-relevant sites to research for advertising partnerships. Want a way to reduce your research time finding them?

Hitwise, an online competitive intelligence company, monitors how over 25 million global Internet users interact with more than 450,000 businesses online. Their competitive reports include traffic data of these major businesses, which fall into one of 160+ industry categories (see Figure 12.2). You can use Hitwise reports to profile your competitors as well as identify potential marketing partners. Web sites with substantial traffic for a topic relevant to your business are strong initial matches.


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