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Chapter 22. Trademark Infringement > Cease and Desist Letter

Cease and Desist Letter

You'll notice that a handful of search engines request that you contact trademark violators before you ask them to evaluate the matter. Of course, the search engines prefer that you handle this situation directly with your competitors and not involve them at all. And this is often possible.

A cease and desist letter from your attorney gets the immediate attention of your trademark violators. The letter identifies the issue and the solution needed to avoid the next step—a lawsuit.


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