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Part: V Tracking Your Return on Investment

Part V: Tracking Your Return on Investment

Introduction

Here's the part you've been waiting for: Show me the money! Once your paid listings are live, you can monitor your sales in real time and your associated costs almost as fast.

More ROI tracking tools exist today than ever before to help marketers execute highly profitable campaigns. The benefits of these solutions extend beyond search engine advertising. The solutions described in this section are designed to support general e-commerce and e-marketing initiatives. Marketers accomplish two objectives for the price of one.


 

Chapter 14 Before You Start Advertising…

 

Chapter 15 ROI Tracking Tips

 

Chapter 16 Small Business E-Commerce Solutions

 

Chapter 17 Affiliate Programs

 

Chapter 18 Web Analytics

 

Chapter 19 Bid Management Tools

 

Chapter 20 Internet Marketing Agencies

 

Conclusion


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