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Part: V Tracking Your Return on Investment > Before You Start Advertising…

Chapter 14. Before You Start Advertising…

Don't submit your ad listings yet.

As soon as you embark on your search engine journey, it's less efficient to radically alter the direction of your ship's course. It's possible, but you'll reach your destination sooner, with less effort and expense, by mapping out a tentative route and packing all the necessary supplies. A little planning saves a lot of time and money.


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