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Chapter 8. Submit URL > The Challenges of Submit URL

The Challenges of Submit URL

Although Submit URL has plenty of benefits, it often doesn't provide enough qualified site traffic. This is due in large part because Submit URL (and Trusted Feed) rely on search distribution partners to display their results. And currently, PFP ad listings are filling these spots. Many web site owners find they need to use the Submit URL programs in conjunction with other forms of search engine advertising. The uncertainty of your results using Submit URL, as described in the following sections, pose the biggest challenges to marketers.

Top Positions Are Not Guaranteed

With either type of paid placement program, you pay an exact fee for the position you want. Not so with paid inclusion. In fact, it's possible to pay for every page of a web site using Submit URL, yet none of them break into the Top 10 results. At least through Trusted Feed you'll only pay a cost-per-click fee. No traffic, no fee. With Submit URL, you're stuck paying the bill regardless of performance.


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