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Chapter 8. Submit URL > The Advantages of Submit URL

The Advantages of Submit URL

Submit URL is without a doubt the least expensive search engine advertising program long term, outscoring Fixed Placement and PFP programs. Submit URL shares a majority of its advantages with its sister paid inclusion program, Trusted Feed. But you'll choose one paid inclusion, not both. If you have less than 500 web site pages to submit, here are a few advantages you'll receive by participating in Submit URL.

Appears as an Organic Search Result, Not an Advertisement

In the beginning of search engine time, text links were organic search results. Or, a few were editors' web site recommendations. If marketers wanted to buy keywords, banner ads were their only option. Banner ads were an obvious form of advertising. Web site listings in search results were not. While consumers learned to develop “banner blindness” when performing keyword queries on search engines, savvy marketers were already promoting their web sites in the search results. Simple search engine optimization (SEO) techniques coupled with the URL submission process achieved top rankings fairly easily. Only then, Submit URL wasn't considered paid inclusion because for nearly all search engines it was free.


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