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Part: IV Specialized Search Engines > International Search Engines

Chapter 13. International Search Engines

Does your company conduct business in international markets? If your answer is “yes,” know that search engine advertising is becoming an easier and less expensive Internet marketing tactic to reach this audience. The field of international search is quite young; companies quick to execute keyword advertising are still finding limited competition and great prices.

Making this process easier is the handful of U.S. search engines that are expanding their reach into foreign countries, allowing American-based companies to easily market overseas by extending their current keyword buy through U.S. channels. This is a blessing for marketers. No expensive calls overseas, or deciphering language and cultural communication differences. No hassles dealing with multiple foreign currency rates and contracts. Ah, the ability to market internationally is becoming nearly instantaneous and painless.


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