• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part: IV Specialized Search Engines > Comparison Shopping Engines

Chapter 11. Comparison Shopping Engines

Move over, Google and Overture. There's a new breed of search engine in town—one that exclusively caters to customers and their buying experience. Think online shopping mall plus search functionality. What's the result? You've guessed it: comparison shopping engines.

Welcome to a marketplace where consumers compare products in the same category by multiple purchasing factors; price is a popular one. Having shopping information and tools in one central location helps consumers shop more efficiently, according to a ForeSee Results December 2002 survey on why online consumers use shopping engines (see Figure 11.1).


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint