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Chapter 16. Small Business E-Commerce So... > Advantages of E-Commerce Systems

Advantages of E-Commerce Systems

An all-in-one solution has its advantages, especially for small business managers who prefer not to outsource their search engine marketing efforts, or lack the resources to set up sophisticated tracking systems in-house.

E-Commerce Plus E-Marketing

It's convenient to operate an online store and promote it all from within one system. E-marketing features can include coupons, refer-a-friend, newsletter, affiliate, and ad-tracking management. An ad-tracking tool can be used to monitor sales from virtually any online marketing effort. If you can include a link from a banner ad, email, or search engine listing to your web site, then you can track the resulting orders. In your e-commerce system, all you do is create a campaign name (for your reference) and set the destination landing page. Your system should generate a unique tracking URL that you'll use for your paid placement or paid inclusion campaigns.


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