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Search Engine Visibility, Chapter 1 Excerpt > Understanding the Search Services

Understanding the Search Services

Search services can generally be categorized into two types of sources: directories and search engines. Many people confuse the two terms, often referring to Yahoo! as a search engine. (Yahoo! is a directory.)

The reason for the confusion is understandable. People see a Search button on a web site and assume that when they click the button, they are using a search engine. Both Yahoo! and Google have search boxes, as shown in Figure 1.1.


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