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Search Engine Visibility, Chapter 1 Exce... > Why Search Engine Visibility Is Impo...

Why Search Engine Visibility Is Important

Search engines and directories are the main way Internet users discover web sites. Various resources confirm this statement, and the percentages generally range from 42 percent of Internet users to 86 percent.

A January 2001 study conducted by NPD Group, a research organization specializing in consumer purchasing and behavior, tested the impact of search engine listings and banner advertisements across a variety of web sites to determine which marketing medium was more effective. In each situation, search engine listings came out on top. They found consumers are five times more likely to purchase your products or services after finding a web site through a search engine rather than through a banner advertisement.


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