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Chapter 15. ROI Tracking Tips > Your Solution Options

Your Solution Options

Search engine marketers today are lucky because we have a variety of tools to improve the profitability of our campaigns…but a majority of these aren't free. With an increase in the number of pay-to-play programs and in the bid prices on Pay-For-Placement (PFP) search engines in particular, marketers need cost-saving strategies.

I wrote the ROI tracking section to present solutions that provide companies with marketing features that extend beyond search engine advertising. Here's how I've categorized them:


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