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Chapter 7. Pay-For-Placement > The Advantages of Pay-For-Placement

The Advantages of Pay-For-Placement

Pay-For-Placement is the fastest and easiest way for advertisers to achieve a #1 position on leading search engines. Within days, your web site listing will appear on the PFP search engine you purchase clicks from, as well as on their distribution partner sites.

When PFP search engines hit the marketing scene with cost-per-click (CPC) pricing, they introduced businesses to the precursor of performance-based marketing. Today, most marketers still can't negotiate cost-per-acquisition (CPA) deals due to the high anticipated sales volume required, so to all levels of advertisers, PFP engines guarantee the next best deliverable: traffic.


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