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Call to Action

What do you want people to do on your web site? Isolate your primary business goal to determine your top call to action; it'll more than likely be revenue-oriented, which means getting visitors to buy something.

Under your primary call to action, list secondary ones. Think about levels of visitor communication that enhance your business, even if immediate sales aren't produced. For example, consider increasing subscriptions to your online newsletter, articles in the media, new partnerships, or brochure requests as important secondary goals. These support brand awareness and strengthen relationships with your prospects and customers.


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