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Target Market

Describe your preferred buyers. To help you with this, look at your current customers (or those of your competitors, if you have a new business). Consider demographics such as sex, age, marital status, job title, and job industry, if applicable.

Also consider psychographics, which are the lifestyle behaviors and attitudes of your ideal customers. This information gives you an understanding of your prospects' potential buying decisions and patterns. Armed with this insight, you'll be better able to address any concerns or questions, and then guide shoppers through the purchase process. Psychographic questions include activities and purchases made in relation to business/education, health/fitness, and recreation/leisure.


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