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Chapter 13. International Search Engines > International Search Engine Populari...

International Search Engine Popularity

Interest in U.S. search engine marketing has contributed to an expansion of research in this area. International search engines haven't received the same kind of press as their U.S. counterparts…yet. Although fewer American companies sell products or services beyond U.S. borders, numerous big brands as well as specialized boutiques are interested. As such, expect more information on international search to become available. Use the Hitwise charts in Figure 13.2 for ideas of which popular international search engines may work for your business.

Figure 13.2. The following charts from Hitwise show the Top 10 most popular search engines in October 2003 for Internet users in Australia, Hong Kong, New Zealand, Singapore, and the United Kingdom.



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