• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 13. International Search Engines > Tips for International Marketing

Tips for International Marketing

Parlez-vous français? Sprechen Sie Deustche? Promoting a U.S. business on international search engines isn't solely about using the appropriate language. Referencement.com, an international search engine marketing agency based in France, shares a few tips on how to achieve success with the European audience. These may very well apply to other continents as well, including Asia and Latin America.

Sell Brand over Price

Perhaps Americans have had several years of shopping online and are comfortable with the buying process. Or, maybe it's part of our culture to “find the best deal” wherever we shop. This is not to say that international shoppers aren't seeking good prices on the web, but apparently, it's not their number one concern—or at least when U.S. companies are competing with domestic brands. American companies with well-recognized brands can achieve success, but the first secret is to market their famous names instead of price.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint