• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6. Fixed Placement > The Advantages of Using Fixed Placement

The Advantages of Using Fixed Placement

Fixed placement advertising is less time-consuming to manage than other types of search engine advertising programs because your position is guaranteed and your costs are fixed. This program offers several competitive advantages to advertisers, as described in the following sections.

Lock In Rates

It's easy to forecast your cost for a Fixed Placement program because you'll establish a rate before you start advertising. You'll usually contact a media representative and negotiate a contract for the keywords you wish to buy. (To contact a media rep, look for an “Advertise” link on the search engine's home page or after you run a keyword search, as shown in Figure 6.2.)


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint