• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 11. Comparison Shopping Engines > Live or Die by Customer Testimonials

Live or Die by Customer Testimonials

Customer reviews on shopping engines make or break merchants. ForeSee Results discovered that 25% of shopping engine users want to compare the reputation of online stores, according to a January 2003 survey conducted for Shopping.com. Because many merchants are resellers of big brands, consumers are frequently hesitant about working with a third-party source. What better way to convey integrity and develop trust than by way of happy customer testimonials (Figures 11.3 and 11.4)?

Figure 11.3. Customers can rate merchants on comparison shopping engines. On PriceGrabber.com, click the “reviews” link under products to read customer comments.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint