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Branded Keywords

Start with the names of your company, products, and services. On search engines that charge a per-click fee based on the bids of other advertisers (called Pay-For-Placement [PFP]), these terms should cost only pennies[2] because there's only one brand owner…you. Because no other advertisers are competing for the same terms, it's no wonder that well-recognized branded keywords yield a lucrative ROI.

[2] The minimum bid on major search engines is typically 5 or 10 cents per click.

Important

A keyword universe is the group of words a marketer has selected to promote their business.



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