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Chapter 19. Bid Management Tools > Challenges of Bid Management Tools

Challenges of Bid Management Tools

Were you thinking that if this is the best solution then it's trouble-free? I wish that were the case. Unfortunately, because bid management systems (with or without an ROI optimization feature) make it delightfully easier to micromanage paid listings, there's more data to watch.

Management of Bid Management Tools Required

It seems counter-intuitive. You're choosing a bid management tool to eliminate your time updating bids manually. Tools that maximize listings based on your ROI targets should alleviate your stress of achieving profitable sales too, right? These tools do help. Nevertheless, there are plenty of details that demand your watchful eye. Writing from personal experience, avoid a few future surprises by being aware of the potential problems listed in the following sections.


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