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Chapter 19. Bid Management Tools > Advantages of Bid Management Tools

Advantages of Bid Management Tools

ROI bid management tools are by far the optimal choice for a tracking solution for do-it-yourself marketers. Why? Because they're exclusively designed for search engine advertising. These tools enable marketers to micromanage their paid listings while reducing the hours needed to improve their performance.

Paid Placement and Paid Inclusion Integration

Not only are their tools specific to paid listings, but some bid management firms help launch advertisers' campaigns on both PFP and Trusted Feed programs. Marketers specify the search engines to be included in their campaigns. Then, bid companies might assist with any or all parts of the campaign setup: keyword analysis, ad listing copywriting, and URL generation tracking (and web page optimization for Trusted Feed because remember, inclusion programs are for crawler-based search engines). This is in addition to optimizing the listings by adjusting bids (and subsequently your positions).


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