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Chapter 14. Before You Start Advertising… > Search Engine Conversion Tracking

Search Engine Conversion Tracking

One of the most exciting developments from search engines in 2003 was free conversion tracking for their advertisers. PFP program owners led the way, with FindWhat.com hitting the market first (Figure 14.5). Overture and Google followed, as have others I'm sure. No more excuses for advertisers to not track their paid listings by total sales and profitability. How long will it be free? Who knows. Let's keep our fingers crossed that the answer is “always.”

Figure 14.5. Sample conversion tracking report provided by FindWhat.com to their advertisers.



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