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Chapter 14. Before You Start Advertising… > Search Engine Click-Through Reports

Search Engine Click-Through Reports

Search engines that offer paid placement or paid inclusion programs provide click-through reports (as shown in Figure 14.4) to their advertisers free of charge. You can log in anytime and check the number of impressions, clicks, click-through rates, and click fees for each keyword in your campaign. (Not all Submit URL inclusion programs offer detailed reporting by keyword.)

Figure 14.4. Sample click-through report from Overture.



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