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Test Before You Invest

Test your search engine advertising plan before investing your entire budget. For less than $100, you can launch campaigns on Pay-For-Placement (PFP) programs including Google ($5), Overture ($50), or FindWhat.com ($25). Your ad listings will be live within days of submitting them, as opposed to paid inclusion programs, which can take weeks or months to achieve improvement in your organic rankings.

Now don't assume that the minimum investment will last very long. If you open an account for $50 and your keywords are $10 per click, you could be lucky to get 20 minutes of search engine fame before your account is depleted. Then again, if your keywords are mere pennies per click and not highly searched by consumers, you could score top positions all month long and barely spend that $50 deposit.


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