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Chapter 17. Affiliate Programs > Advantages of Affiliate Programs

Advantages of Affiliate Programs

Undoubtedly, marketers planning to launch an affiliate program see a benefit that's much bigger than simply tracking paid listings. Fortunately, a few vendors are spearheading enhancements in this area as well.

Instantly Generate a Savvy Marketing Channel

Work with an affiliate network provider, and you'll tap into thousands of commission-based salespeople who are eager to deliver sales. Affiliates know how to work the Internet. From January through October 2003, for example, Commission Junction affiliates delivered more than 5.1 million verified sales to advertisers.


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