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Chapter 13. Increasing Traffic on Your B... > Micro-Advertising and the Blogging C...

Micro-Advertising and the Blogging Community

Once Google proved that this method of advertising worked, all the smart kids started building their own versions. The following sections give you some specific examples.

Include META Tags in Your Blog

Not all search engines are as sophisticated as Google. You can give those engines a little help indexing your blog by using META tags. You can include keywords that relate to the things you’ll be blogging about and a general description of your site. Here is how META tags are formatted:

<META name="keywords" Content="[place relevant keywords 
here (separated by commas)]"> 
<META name="description" Content="[place description 
here]"> 

Place these tags in your template between the <head> and </head> tags.



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