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Chapter 10. Corporate Blogging > The Future of Corporate Blogging

The Future of Corporate Blogging

In larger companies and organizations, the various project teams—such as marketing, product development, research, or sales—will maintain their own blogs, similar to Macromedia’s approach. In some companies, sensitive research and product development blogs will be confined to the Intranet, while others will be made available on the web in order to help publicize the company’s expertise.


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