• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 10. Corporate Blogging > Blogs at Macromedia

Blogs at Macromedia

One of the first major companies to go on record as officially using blogs as a corporate communications solution was Macromedia. When Macromedia, the company behind popular web authoring software Flash, Dreamweaver, and Shockwave, launched a few blogs as part of its strategy for introducing new services, it caused a ripple in the blogosphere.

Macromedia Community Manager, Matt Brown, on Blogging at Work

Here is what Matt Brown has to say about Macromedia using blogs:

“…The idea is that we can get information back to the community more rapidly than a lot of other channels. We do a lot of that anyway, but we do that mostly on a 1-1 basis or spread through a lot of other venues. This way we can bring in the important info to one place and get that out to people.” [3]

Figure 10.3 shows Matt Brown’s Dreamweaver Blog.

Figure 10.3. Matt Brown blogs for Macromedia.



[3] Brown, Matt. “Matt Brown’s Dreamweaver Blog.” (29 April 2002) Available from the Internet: http://radio.weblogs.com/0106884/2002/04/29.html


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint