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Chapter 10. Corporate Blogging > Corporate Blogs at MSNBC.com

Corporate Blogs at MSNBC.com

MSNBC.com is a major news portal featuring original journalism on the web. In June 2002, MSNBC.com launched a handful of blogs to help keep readers up-to-date with information that interests them from some of the site’s top columnists: [1]

[1] Information in bulleted list found at: MSNBC.com, Peter Dorogoff. “MSNBC.com Launches Weblogs.” (13 June 2002) Available from the Internet: http://biz.yahoo.com/bw/020603/30447_1.html

  • In his Altercation weblog (www.altercation.msnbc.com), MSNBC.com political columnist and corporate blogger, Eric Alterman, reflects on media, politics, and culture. Eric Alterman recognizes that blogs are a chance to tap into a “collective intelligence” and that they provide an important “distribution network for news and information.” Eric knows things.

  • Chris Matthews’ Hardball (www.chrismatthews.msnbc.com) is an insider’s guide to how politics is played.

  • Michael Moran’s World Agenda (www.worldagenda.msnbc.com) focuses on international news and American foreign policy.

  • The Cosmic Log (www.cosmiclog.msnbc.com) is Alan Boyle’s news forum for the latest advances in technology, science, space, and exploration.

  • Jan Herman looks at news from the world of entertainment and the arts in “The Juice”(www.thejuice.msnbc.com). Figure 10.1 shows an example of this blog.

    Figure 10.1. Jan Herman blogs the latest entertainment arts and news on MSNBC.com.


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