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Chapter 7. Blogging for Dollars > Hosting Advertisements

Hosting Advertisements

The advent of text-based “microadvertising” has created a great (and cheap) new way to get the word out about your blog. We’ll talk more about TextAds in Chapter 12, “Better Blogging.” Right now, we’re “blogging for dollars,” so we want the money coming in, not going out.

Google pioneered the text-advertising field when they launched their adwords program. Anyone with a credit card and $20 could now buy keyword-targeted advertising on the results pages of the world’s best search engine. Because ads on Google’s image-free pages have yielded clickthrough rates five times higher than industry standards, the smart kids quickly cloned them.


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