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Merchandising!

When you have a blog that you’ve designed yourself and publish to on a daily basis, you’ve got a brand. An online store featuring merchandise celebrating your brand provides your audience a fun opportunity to say “thanks” as well as get something in return (see Figure 7.7).

Figure 7.7. “Take your coffee black, like my sense of humor.” Wil Wheaton’s store is fully co-branded to match his blog (and his sense of humor) .



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