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Micropayments

Micropayments are fees that range from a few dollars down to fractions of a cent. With a micropayment system in place, consumers are charged these fees for each instance of accessing a web site. In theory, if you can impose a small charge for some of the hits on your site, those pennies could eventually add up to dollars. This pay-per-view arrangement is an alternative to ad banners or subscriptions, and is thought by some to be the Holy Grail of making money on the web.

There has been much debate on the issue of micropayments on the web. Those who are pro-micropayment say, “Hey, we pay a few cents a minute when we’re on the phone. Why not on the web?” On the other side, those opposed to micropayments simply state, “Users hate them. They will never work.”


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