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Part IV: Sharing Knowledge > Sharing Knowledge Using the Web

Chapter 15. Sharing Knowledge Using the Web

Michael Graff’s job has evolved along with his company. A few years ago, he wrote copy for various types of public relations materials the Contoso, Ltd. produced, and all their materials were paper-based—their Web site consisted of only five linked pages. Now each division within Contoso has an extensive Web site, and Mike has been tasked with managing the Web content for the Outplacement Services division—even though he’s not an IT professional. The Outplacement Services site has already been built according to corporate specifications, but its content is static and a little old. Mike has been given several requirements for upgrading the content.

  • The home page must be updated weekly with news about Contoso, client testimonials, and the like.

  • Senior staff must be positioned as thought leaders in the field. This means that in-depth articles need to be linked to the site and easily browsable.

  • Assessment tools must be made into interactive Web-based forms.

  • One of the marketing self-running presentations used at trade shows must be added.

  • Several 90-second clips showing senior Contoso staff talking about their philosophy of outplacement must be added.


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