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Part I: Gathering Information  > Making the Most of Your Web Searches

Chapter 3. Making the Most of Your Web Searches

Jeff Henshaw had a lot of work to do, and not much time to do it. His dot.com company was desperately looking for a way out of their financial difficulties, and was considering a new direction. A central element in the business plan to be presented to the Board was a competitive analysis of three similar companies. Jeff was assigned to work on one—Fabrikam, Inc.—and its universal Inbox tools. He needed to find out everything he could about such things as Fabrikam’s current products, product development strategy, standards, messaging strategy, business model, financial solvency, industry position, management, partners, and distribution model. He had to have the completed report on Fabrikam by close of business.

Fortunately, Jeff had a strategy and a suite of tools that enabled him to get the work done quickly, and get it done right, by using a six-step process.


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