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Part IV: Sharing Knowledge

Part IV: Sharing Knowledge

As Jerry Useem writes in Business 2.0, “Increasingly, the value of a company is to be found not in its tangible assets, but in intangibles: people, ideas, and the strategic aggregation of key information-driven assets.” One of the main strategic assets of corporations today is their intellectual property, and knowledge that is not shared is knowledge that does not add to that strategic asset.

There are four basic elements to effectively sharing knowledge with others.

  • Organization. Your knowledge has to be organized in a way that others can follow your points, see why you made your conclusions, and get to the salient aspects of your document quickly.

  • Presentation. The way your knowledge is presented needs to be a good fit for the medium it’s presented in, and must be formatted in a way that enables rather than inhibits the audience from understanding what you’re saying.

  • Distribution. You have to be able to communicate your knowledge in a medium that is appropriate both to the subject matter and the audience, whether it be in printed Microsoft Word documents, projected Microsoft PowerPoint slideshows, or on Web pages.

  • Interaction. For today’s audience, your knowledge must not be static. For your knowledge to be useful, members of your audience must be able to interact—with the information, with you, or with themselves—in order to continue the knowledge-building process.

Part IV addresses each of these elements, showing you how to effectively share knowledge with others. Chapter 13, “Sharing Knowledge Using Documents,” teaches you how to format your documents so not only are readers able to follow your points, but also you are able to create a “personal brand” that identifies documents as yours. In addition, you learn how to organize your documents using tables of contents, hyperlinks, and cross-references, to allow readers to quickly find points of interest.

In Chapter 14, “Sharing Knowledge Using Slideshows,” you learn how to create a professional look and feel for your PowerPoint slideshows using templates that you can then customize for your organization. You find out how to organize your thoughts in a slideshow and how to put slides together in a variety of ways to meet various audience needs. You also find out how to create self-running slideshows for use in kiosks.

Chapter 15, “Sharing Knowledge Using the Web,” teaches you how to create Web sites with Microsoft FrontPage and how to maintain Web pages if you are a content manager for specific areas of your Web site. You learn how to repurpose documents for the Web, how Web documents differ from their paper counterparts, and how to publish content to the Web using Word. You also see how to share numeric data on Web pages with interactive worksheets and Microsoft Access databases and learn how to publish PowerPoint slideshows and insert video clips into your Web site.

If you’re working as part of a virtual team, are a telecommuter, or work on the road, Chapter 16, “Sharing Knowledge with Remote Workers” is focused on your needs. In it you learn all about the Electronic Office—what it is, how it changes work practices, and the factors you need to examine when choosing a platform to support online work. You also find out about the small team offering from Microsoft—SharePoint Team Services. You learn how to create a SharePoint team Web site, how to work within it, and how to manage and customize it.



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