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Summary

As you add your documents, data, slideshows, and media to your Web site, it transforms from a simple online brochure for your services to a repository that allows you to share accumulated knowledge with visitors from both within and external to your organization. By publishing your knowledge on the Web, you are sharing it in a format that can be read by people with any operating system, any desktop suite, and any type of hardware.

As you have found out, sharing content is not merely a matter of dumping a document onto the Web. By repurposing your documents for the Web, you optimize your content for this new medium. When you add interactive spreadsheets and PivotTables, the ability to display summary information from your databases, selected slideshows, and media files, you have a knowledge repository that can truly leverage your intellectual capital.


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