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Part: IV Beyond the Basics > Promoting Your Content

Hour 23. Promoting Your Content

When you've got your weblog up and running, promoting and aggregating content is the step that will help move you from anonymity to worldwide fame. Okay, you aren't guaranteed worldwide fame, but it could happen—and it often does when folks who use weblogs promote their content effectively.

Fortunately, Movable Type has some built-in technologies that will help you out, which are referred to as content aggregation. This consists of a variety of XML-based technologies that Movable Type builds into the software that enable you to easily send information about your weblog to other Web sites and specialty newsreader software.


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