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Chapter 44. Animation > Why Use Animation?

Why Use Animation?

I have to tell you, I was one of the last people to jump on the animated GIF bandwagon. At first, I found the animations cheesy and poorly done. As the animations got better and the software to create them more powerful, I changed my tune.

In the world of the Web, many different elements are competing for your reader's attention. Even a single Web page can offer dozens of images for your reader's eyes to wade through. This situation is the same on virtually every Web page. If you want to run a banner ad, how do you attract a reader's attention? How do you get his or her eyes to see through all the other flashy, attractive graphics on the same Web page?


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