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Part VI: Getting the Most Out of the Internet > Buying and Selling on the Net

Hour 22. Buying and Selling on the Net

Only a few years ago, there was a huge hullabaloo about doing business online and the exploding interest in what we now call e-commerce (electronic commerce). But it was all talk—despite noises to the contrary, little real business was happening on the Web. Most business Web pages were mere e-advertising, not points of sale.

But today, you can buy or sell just about anything online. Companies are beginning to approach the Web not just as an intriguing place to experiment, but as a market they mustn't miss.


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