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4. Selling > 49. Track Your Exposure

Track Your Exposure

See how findable your listings are and use this information to improve future sales.

You have at your disposal all the tools available to your bidders, which means that you should be able to locate any of your listings in only a few seconds. If you can’t, neither can they.

Use Terapeak’s Search Trends tab to view a running tab of daily total sales over the past month

Figure 4-7. Use Terapeak’s Search Trends tab to view a running tab of daily total sales over the past month

Although listing upgrades such as Bold, Highlight, and Featured Plus! [Hack #46] can make your listing more visible (and thus easier to find), they can also double or triple the cost of your insertion fees. Unless you can measure their effect, however, it’s hard to determine if your money has been well spent.


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