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4. Selling > 47. Use Keywords Effectively

Use Keywords Effectively

Strategically place keywords in your title and description to increase your exposure without violating eBay’s keyword spamming rules.

The title is the single most important part of your auction, as it is the only basis for standard searches on eBay. You have 55 characters with which to simultaneously describe your item and include as many search keywords as possible, so don’t waste them.

Say you’re selling a camera, and you want to attract as many bidders as possible to your auction. To construct the best possible title, start by including the full manufacturer name, product name, and model number, like this:

Nikon F100

If you were to put only “Nikon” in the title, any searches for the model name (“F100” in this case) would fail to bring up your item. Next, state what the item actually is:


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