• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

4. Selling > 46. The Strategy of Listing Upgrades

The Strategy of Listing Upgrades

Perform a simple cost/benefit analysis to determine which listing options offer the most bang for the buck.

An extra-cost listing upgrade pays for itself if it increases the auction’s closing price by at least the cost of the upgrade. But no upgrade is a guarantee, and it can be difficult to predict which ones will be effective without first doing a little research.

For example, the Gallery option, which includes a tiny photo of your item in search results (shown in Figure 4-2), costs 25 cents. Gallery photos do a good job of increasing traffic to your listing, which can lead to more bids and a higher closing price. But it also takes time to prepare a proper Gallery image [Hack #82] , and while 25 cents doesn’t sound like much, listing fees add up fast. So, you may want to be selective with the Gallery and other listing upgrades you use.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint