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4. Selling > 44. To Bundle or Not to Bundle

To Bundle or Not to Bundle

Determine simply how and when to bundle items for sale.

One of the most common mistakes sellers make on eBay is selling too many things together as a lot. Sure, it’s easier to list fewer auctions, but bundles are usually worth much less than the same items sold separately, and may even be less likely to sell.

One of my favorite eBay anecdotes involves a single auction for a large lot of model trains, for which I paid approximately $800. I then turned around and sold about half the collection, all told, for about $800. I estimated the value of the remaining items to be about $1,000, all of which I effectively got for free. (This is similar in concept to arbitrage, but relies more on skill than on simply taking advantage of inefficiencies in the marketplace.)


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