• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

4. Selling > 64. Customize the Checkout Process

Customize the Checkout Process

Keep the personal touch in your transactions by disabling eBay’s controversial Checkout feature.

The direct communication between buyers and sellers is one of the main reasons eBay works as well as it does, and one of the things that makes eBay fun. Way back in 2001, eBay took an unfortunate step toward circumventing that communication by introducing the Checkout feature, which angered and alienated (at least temporarily) many of its most loyal members.

Originally, Checkout was intended to accomplish two things. First, eBay felt that both buyers and sellers could benefit from an integrated, unified system to handle the completion of transactions. Second, eBay wanted to funnel more business into eBay’s now-defunct BillPoint auction payment system (and away from its rival, PayPal). The problem was that the Checkout system wasn’t optional for sellers, and even went so far as to give buyers the impression they could pay with BillPoint even when sellers didn’t accept BillPoint payments. Well, it seems that fate is not without a sense of irony: within six months, BillPoint was history, and eBay had acquired PayPal. And while eBay has since i....


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint